Wednesday, April 30, 2008

Logo design and basic colours

I noticed some confusion with my video test subjects when the site's layout was too busy. I decided to go with a very simple screen that hopefully will be less confusing. I did a clumsy pencil sketch and then I used a ruler and marker for the next try.









Logo design:





Basic Page colours:



I won't be using advertisements. I used the color contrast verification tool to check on my colours above. http://www.hp.com/hpinfo/abouthp/accessibility/webaccessibility/color_tool.html?jumpid=reg_R1002_USEN

I am still trying to decide if I need an appropriate tagline. I chose to use tabs as suggested by Krug (2006). Each tab will open the page in the light blue.

Sunday, April 27, 2008

Video testing cont'd

Still fine tuning the test script. I have my first subject tomorrow morning and imagine I should provide some refreshment. Luckily I have three volunteers who'll be my guinea pigs for no compensation.

For each of my test sites I used the following entrance, test, and exit questions based on suggestions from Krug (2006 p.148-155) and the University of Texas (2006).

[Each test will be customized to reflect slightly different tasks as appropriate]


1. First, I’m just going to ask you to look at this page. As much as possible, it will help
me if you can try to think out loud so I know what you’re thinking about. What do
you think this site is for?

User’s Verbal comments:


Do you have any suggestions for making this task easier?




2. What strikes you about the page?


User’s Verbal comments:


3. What do you think you would click on first?


User’s Verbal comments:


Do you have any suggestions for making this task easier?



[Users will have a chance to free click now and explore the site]

4. You want to find a lesson plan for a language arts poetry. How would
you locate this resource?

Observe known click stream: I will check each step the user clicks

___ lesson plans (top bar)

___ language arts (right box) or ___language arts (bottom icons)

___

Poetry

___ Roll mouse over lesson plans (or click on these links)

OR

___ used search function

Did they use the right menu? ___ Did they notice it changed? ___
Did they use the graphic icons for subject matter? ___


If user does not follow the known path, what did s/he click on?
___
___

User’s Verbal comments:

Do you have any suggestions for making this task easier?


5. If you were looking for activities that you could use immediately in your classroom
Or at home with your child – where would you look?

Observe known click stream:

____ Printables (top bar)
____ Worksheets (bottom bar)
OR
___ used search function

If user does not follow the known path, what did s/he click on?
____
____

User’s Verbal comments:


Do you have any suggestions for making this task easier?



6. How would you locate resources for a thematic unit (combining more than one
curriculum subject matter/cross curricular) on this site? [only ask teachers]

Observe known click stream:
___ themes
___ search

If user does not follow the known path, what did s/he click on?
____
____

User’s Verbal comments:


Do you have any suggestions for making this task easier?


If user does not follow the known path, what did s/he click on?
____
____


7. How would you access the online student activities related to “music”?

Observe known click stream:

___Subjects (from the top box bottom menu bar)

___Music Education (from the right green customized menu links)

OR
___ music (bottom box)

OR
___ used search function


If user does not follow the known path, what did s/he click on?
____
____

User’s Verbal comments:


Do you have any suggestions for making this task easier?


8. How would you find a useful science lesson for 5th grade?
Observe known click stream:
___ lesson plans (top)
___ science (right box)
___ science 3-5
___ science (bottom table)

OR
___ used search function

If user does not follow the known path, what did s/he click on?
___
___

User’s Verbal comments:
Do you have any suggestions for making this task easier?


9. Can you locate resources for assessment?

Observe known click stream:
___ click on “Main Menu”
___ click on “Rubric”

OR
___ used search function

If user does not follow the known path, what did s/he click on?

___
___

User’s Verbal comments:

Any suggestions for making this (task) easier?

10. Locate the 5th grade alphabet soup math lesson plan.

Observe known click stream:
___ click on “Main Menu”
___ click on “Lesson plans” top bar
___ click on “math” right menu or ___click on bottom math icon
___ click on 3-5
___ click on alphabet soup

OR
___ used search function


Do you have any suggestions for making this task easier?



Exit survey


Please Let Me Know What You Think…

Example Teachnology web site Feedback

1. What features of the Teachnology web site were vague or confusing to you, if any?

2. What is your impression about navigating the site? Does it seem easy or difficult?
What makes it that way?

3. What else should be included on the Teachnology web site?

4. What did you like best about the site?

5. What did you like the least?

6. Do you think some people would have problems using the Teachnology web site? What kinds of people? What kinds of problems?

7. Would you like to make any other comments about Teachnology?


Okay - after my first interview I have decided to shorten the length. I'm afraid my other two volunteers are not as tech savvy as my original test subject. I will be a little more specific on a couple of questions and take away the last. My first subject spends many hours online and researching sites.

The last two interviews were interesting. One participant is an avid eBay seller and the other had only used the web occasionally in the last couple of years. He mainly checks sports stats, travel sites, and the local online newspaper. Subject two seemed comfortable with all three sites, however she mostly used the general search function to attempt each task. That is usually my last option when I'm looking for things on a page. She clearly felt the navigation was easy, however she totally related that to the search function. Subject three did not use the search function at all, and when I asked him later he admitted he didn't even see the search, yet alone realize what it was for.

Finally went to edit my DV tape, and lo and behold I had accidentally left the tape on while bringing in subject three. Yes, that means when I thought I was taking the pause record off, I was actually putting it on. It took me a couple of days to find someone else with time to do another interview. By then, I had lost my rhythm and the interview seemed stilted and a little less comfortable.

Although I did not have the original third test subject on video, I did learn some different things from his viewpoint. He only ever used the back button to try and return to the home page. Some of the menu links opened in new windows and he was unable to return. He became quite frustrated cliking 'back' with no success. I had to direct him back to the home page and I explained at the end of the test about the 'open in a new window' feature. He had no idea he could just close the window and his original page would be underneath. He was the least computer literate of the subjects and what to do with a search function.


References:


Krug, S. (2006) Don't make me think 2nd edition New Riders Publishing


University of Texas (2006) Develop the Usability Test Documents. Retrieved April 14, 2008 from http://www.utexas.edu/learn/usability/test.html

Monday, April 14, 2008

Research for Usability Testing Video

Krug (2006) gives the following advice for facilitating the test subjects:


  • Don’t give them hints about what to do
  • Use simple instructions - Look around the page and tell me what you think
    everything is and what you would be likely to click on.” “Tell me what you would click on next and what you expect you would see then.” “Try to think out loud as much as possible.”
  • explore the responses further without influencing the subject"when a user says, “I like this page” you always want to ask a leading question like “What do you like best about it?” If this produces “Well, I like the layout” then you need to follow with “What appeals to you about the layout?”
    You’re looking for specifics, not because the specifics themselves are necessarily
    important but because eliciting them is the only way you can be sure you
    understand what the user is really reacting to."
  • improvise - move on if you have solved the problem with previous subjects
  • take notes after each test session

Peyrichoux also (2007) suggests :

  • you need to probe deeper into user's statements - ask why?
  • make objective observations
  • have users identify problems, not solutions
  • have users relate to their own experiences

Make sure you are NOT leading your test subject to the answer when writing questions (University of Texas, 2006). http://www.utexas.edu/learn/usability/test.html The university of Texas suggests you give each subject a waiver to sign. Plan to ask entrance questions, task based questions, and exit questions. For each of my test sites I will use the following exit questions based on suggestions from Krug(2006 p.148-155) and the University of Texas site:

Entrance questionnaire

1. Name:
2. Type: Teacher - Student - Parent
3. Grade Level: Elementary Middle School High School College
4. Years Using the Web:
5. Age Group: 18-24 25-34 35-44 45-55 over 55
6. Gender: Female Male
7. How often do you use the internet? Daily Weekly Monthly Occasionally Never
8. What do you usually do on the internet? (e.g., email, use reference materials such as encyclopedias and dictionaries, read news, curriculum activities, games, entertainment etc.)

Web site Feedback (Teachnology in this example)

1. What features of the Teachnology web site were vague or confusing to you, if any?
2. What is your impression about navigating the site? Does it seem easy or difficult? What makes it that way?
3. What else should be included on the Teachnology web site?
4. What did you like best about the site?
5. What did you like the least?
6. Do you think some people would have problems using the Teachnology web site? What kinds of people? What kinds of problems?
7. Would you like to make any other comments about Teachnology?

Task based questions

According to Nielson "it only takes five users to uncover 80 percent of high-level usability problems"(as cited in Gordon, 2000, para. 1). However Faulkner (2004) suggests more subjects are needed. Gordon(2000) recommends using test subjects who could potentially be users of the site. Use repondents of varying levels of internet proficiency, age, and gender. Make the test environment casual and comfortable. I will keep questions open-ended and neutral eg. “What do you mean by that?” or “What did you expect to happen?”

When users identify a problem, we will ask them how they would fix it. I will observe body language and facial expressions as well.

  1. Describe the first items you notice on the page
  2. Identify which elements on the page are clickable
  3. What do you expect to find behind this link?
  4. Please describe your experience when trying to complete x task

Gordon(2000) also talks about eye tracking in regards to usability:

  1. Users spend a good deal of time initially looking at the top left of the page and upper portion of the page before moving down and right-ward.
  2. Normal initial eye movement around the page focuses on the upper left portion of the screen
  3. Ads perform better in the left hand column over the right column of a page
  4. Smaller type encourages focused viewing behavior
  5. Larger type promotes lighter scanning
  6. Dominant headlines most often draw the eye first upon entering the page- especially upper left of the page
  7. Users only look at a sub headline if it engages them
  8. Navigation placed at the top of a homepage performed best
  9. People's eyes typically scan lower portions of a page seeking something to grab their attention.
  10. Shorter paragraphs performed better than longer ones
  11. The standard one-column format performed better in terms of number of eye fixations
  12. Ads in the top and left portions of a homepage received the most eye fixations
  13. Text ads were viewed mostly intently of all types tested
  14. Bigger ads had a better chance of being seen
  15. The bigger the image, the more time people took to look at it
  16. Clean, clear faces in images attract more eye fixations on homepages
  17. New, unfamiliar, conceptual information was more accurately recalled when participants received it in a multimedia graphic format

Faulkner, L. (2004) Beyond the five-user assumption: Benefits of increased sample sizes in usability testing. Retrieved April 14, 2008 from http://www.geocities.com/faulknerusability/Faulkner_BRMIC_Vol35.pdf

Gordon, S. (2000) User testing: setting up the test Retrieved April, 14 2008 fromhttp://articles.techrepublic.com.com/5100-22-5077374.html

Krug, S. (2006) Don't make me think 2nd edition New Riders Publishing

Peyrichoux, I. (2007) When observing users is not enough: 10 guidelines for getting more out of users’ verbal comments Retrieved April 14, 2007 from http://www.uxmatters.com/MT/archives/000183.php

Spiller, F (2008) Demystifying usability. Warning: third - party usability is bad for your health Retrieved April 14, 2008 from http://experiencedynamics.blogs.com/

University of Texas(2006) Develop the Usability Test Documents Retrieved April 14, 2008 from http://www.utexas.edu/learn/usability/test.html

Survey Results



I had eight responses to the questionnaire. On reviewing this survey, I decided to limit my focus both in subject matter and in grade levels. Since my interests and expertise are primarily with visual and performing arts at the early childhood level, I decided to emphasize teacher resources in those content areas and grade levels. Once I reviewed teacher resource websites, I realized how vast this project could become without limiting the target audience.

Thursday, April 3, 2008

Survey Questions - Market Research

This is my survey introduction, followed by my questions.

I am an online student at Curtin University in Perth, Australia. As part of my course assignment I am designing an instructional teacher resource website. The responses are anonymous, and I hope the feedback will help me design an effective resource site. Please answer this survey and submit. Thank you for your participation.







Olsen (2008) suggests key questions to help evaluate your market. I used my survey as primary resource data for these questions.



  • Who has a real need for the service I'm offering?

My audience is specific - k through 12 teachers, students, administrators and parents who home school. With the major push to infuse technology into the classroom in the USA and new tech savvy teachers the need for online resources is growing.


Secondary sources: According to Becker (1999) 46 percent of teachers used the internet at home and at school for lesson planning. Considering this study was completed 9 years ago that figure is fairly high. 65% thought WWW access both at home and in the classroom was essential. At this time he also found, "Teachers under age 30 in their first few years of teaching are the ones most likely to use the Internet professionally"(p.16).


O'Dwyer, Russell and Bebell (2004) found teachers employ technology for delivering instruction and class preparation.


Some major commercial teacher resource companies are making it easy for teachers to align curriculum content with subject matter standards. Probably more growth in use of internet by teachers because so much more is made available online. Changes in how teachers use the internet - not just as resource? But - also using new tech tools - wikis blogs podcasts, etc.?Access to newsYouTube




  • How much time are they willing to spend to address that need?

This would be a free teacher resource site. There are many commercial sites that no longer offer free resources. Advertising on the site usually requires...




  • How many potential customers are out there and how do you reach them?

Every school teacher is a potential customer/user. Depending on the availability of technology and







Becker, H.J (1999) retrieved March 31, 2008 from http://www.vermontinstitutes.org/tech/research/i-use-teach.pdf

O'Dwyer, L. Russell, M. Bebell, D (2004) Identifying Teacher, School and District CharacteristicsAssociated with Elementary Teachers’ Use of Technology:A Multilevel Perspective Retrieved April 1, 2008 from
http://epaa.asu.edu/epaa/v12n48/v12n48.pdf

Olsen, E (2008) Three Ways to Grow Your Business Retrieved 3/20/08 from http://entrepreneurs.about.com/od/beyondstartup/a/threewaystogrow.htm