I am an online student at Curtin University in Perth, Australia. As part of my course assignment I am designing an instructional teacher resource website. The responses are anonymous, and I hope the feedback will help me design an effective resource site. Please answer this survey and submit. Thank you for your participation.
Olsen (2008) suggests key questions to help evaluate your market. I used my survey as primary resource data for these questions.
- Who has a real need for the service I'm offering?
My audience is specific - k through 12 teachers, students, administrators and parents who home school. With the major push to infuse technology into the classroom in the USA and new tech savvy teachers the need for online resources is growing.
Secondary sources: According to Becker (1999) 46 percent of teachers used the internet at home and at school for lesson planning. Considering this study was completed 9 years ago that figure is fairly high. 65% thought WWW access both at home and in the classroom was essential. At this time he also found, "Teachers under age 30 in their first few years of teaching are the ones most likely to use the Internet professionally"(p.16).
O'Dwyer, Russell and Bebell (2004) found teachers employ technology for delivering instruction and class preparation.
Some major commercial teacher resource companies are making it easy for teachers to align curriculum content with subject matter standards. Probably more growth in use of internet by teachers because so much more is made available online. Changes in how teachers use the internet - not just as resource? But - also using new tech tools - wikis blogs podcasts, etc.?Access to newsYouTube
- How much time are they willing to spend to address that need?
This would be a free teacher resource site. There are many commercial sites that no longer offer free resources. Advertising on the site usually requires...
- How many potential customers are out there and how do you reach them?
Every school teacher is a potential customer/user. Depending on the availability of technology and
Becker, H.J (1999) retrieved March 31, 2008 from http://www.vermontinstitutes.org/tech/research/i-use-teach.pdf
O'Dwyer, L. Russell, M. Bebell, D (2004) Identifying Teacher, School and District CharacteristicsAssociated with Elementary Teachers’ Use of Technology:A Multilevel Perspective Retrieved April 1, 2008 from
http://epaa.asu.edu/epaa/v12n48/v12n48.pdf
Olsen, E (2008) Three Ways to Grow Your Business Retrieved 3/20/08 from http://entrepreneurs.about.com/od/beyondstartup/a/threewaystogrow.htm
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